West Bromwich Albion has announced this morning that Bodog Europe will be their shirt sponsor after agreeing to a 2 year shirt deal.
Bodog Europe, which is run by the infamous Calvin Ayre, will be the Baggies’ new shirt sponsor for the next two seasons. West Brom described the deal as the biggest sponsorship deal in their history. The Bodog Europe deal will replace the current deal with is with HomeServe (a home emergency repair service company).
The figure for the sponsorship deal hasn’t been revealed but it is believed to be just short of the million pound a season mark. The sponsorship agreement will include branding at The Hawthorns stadium as well as being the club’s official betting partners (as well as the shirt sponsor).
Mark Jenkins, Chief Executive, said they are “delighted to have Bodog on board”. He went to say the following: “Following our most successful Barclays Premier League campaign there was a great deal of interest in becoming our club sponsor. We had a number of options and in the end Bodog presented an all-round partnership that best suits both parties. We look forward to helping them promote their brand in the Premier League.”
Patrik Selin, CEO of Bodog Europe, said: “In choosing a sponsorship partner we were looking for a club with a genuine team spirit and we are delighted to have found that in West Bromwich Albion. In the social media era a sponsorship should be about backing the investment with a return commitment to the club and the fans and we are looking forward to working closely with all parties.”
Other Premier League clubs that are sponsored by an online gaming operator include SportingBet (Wolves), 188Bet (Bolton) and Tombola (Sunderland). The other 2 clubs are Swansea City who are sponsored by 32Red and Aston Villa who recent announced a deal with Genting Casinos.