Virgin Casino is now available for mobile casino players. They teamed up with mobile marketing agency Somo to develop the mobile offering using the Virgin Games technology.
The mobile product has been integrated into Virgin Games’ bespoke gaming platform and will incorporate a multi-content proposition with casino games from a wide range of their partners. The product has been developed as a web application which means that it will be available instantly to their customers without having to go via the App Store.
The mobile product will also have the single wallet system attached which means that customers can play at Virgin Casino, Virgin Poker, Virgin Bingo and the mobile casino seamlessly. Customers can also manage their account, claim bonuses and deposit and withdraw too on the mobile product.
However, only Microgaming’s mobile casino games will be available initially – this will include Thunderstruck and Tomb Raider slots. Virgin Games will launch their additional games providers in the near future. Talking of the mobile product launch, Simon Burridge, who is the CEO of Virgin Games, said:
“With Smartphone penetration now exceeding 40% in the UK, customers want and expect to be able to do on their phone what they do on their PC. With the launch of Virgin Casino Mobile we’re simply responding to this demand.
While the gaming industry has been on the cusp of a mobile revolution for some time, 2011 has really been the year when the planets have aligned to make mobile gaming a more attractive proposition. For us, we see it as the right time in the company’s life, the industry’s life and the technology is ready”.
The CEO of Microgaming, Roger Raatgever, said they were “very happy to continue expanding our strong share in the mobile market by providing Virgin Games with our suite of mobile content through QuickFire. In the past, we have seen joint success with our QuickFire partnership with Virgin Games so we are confident that together we can seize all the opportunities the mobile gaming market currently presents to providers.”
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