The deal has been signed until the end of the 2012/2013 season and will see the two parties collaborate across “a wide range of commercial activities”. Paddy Power will promote their products on Manchester City’s official website and via a dedicated Manchester City micro-site (basically a website set up for the partnership).
Speaking about the deal, Ian Cafferky (who is the Chief Brand and Commercial Officer at Manchester City) said that they “wanted to wait for the right partner with the right principles, especially when it came to how they intended to engage” with their biggest asset (their fans). He went on to say the following:
“Not only does Paddy Power and football go hand-in-hand but with its dynamic match-day odds and money-back specials, we believe this partnership will provide real added value to our supporters’ match-day experience.”
Manchester City are currently top of the English Premier League and are 2 points ahead of reigning champions and bitter rivals Manchester United. Man City described Paddy Power as a “major player in the gambling world” due to their “strong operations in UK, Ireland and Australia”.
Patrick Power, Communications Director for the gaming operator, said “there are a lot of similarities between Manchester City and Paddy Power with us both having established reputations for putting our fans and customers first while rising to the top of the table in our respective fields”. He went on to say that Paddy Power specialises in surprising and delighting punters” and he wants to share their “unbeatable betting value” with Man City fans.
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