The agree sees Bwin replace Betfair as the official betting and gaming partner – Betfair were Manchester United’s partner for the 3 previous seasons. Previous to that Betfred, who operate Betfred Casino, were the club’s sponsors. A statement from Bwin.Party read:
“With Manchester United, bwin.com has enlarged its international sponsorship portfolio. As the official online gaming and betting partner, bwin.com has numerous online sponsoring rights, which fit perfectly with bwin.com products. Manchester United is famous for its international fan community. The club has more than 25 million friends on Facebook and over 200 official fan communities in 24 countries.”
The agreement will surely see Bwin.com’s name and brand being exposed to a huge fan base across the UK and the World. Bwin.com is a big operator but will now grow seeing that they will have TV exposure on main stream UK and European television. Bwin.com also have their brand on Real Madrid’s shirts so arguably have agreements with the 2 biggest club teams in football.
The trend of Bwin’s agreement with Manchester United follows many agreements between online gambling companies and top football clubs. Swedish company Betsson became Arsenal’s betting partner last summer. Meanwhile, rivals Manchester City announced Mansion as their betting partner last summer too.
Whilst Bwin may now be an official Manchester United sponsor, it doesn’t guarantee them a spot on CasinoManual.co.uk. Their casino is not up to standards so they won’t appear here any time soon. However, I highly recommend you look at bet365 Casino – the owners also own Stoke City football club.
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