32Red, the Casino of the Decade by CasinoMeister, has announced that the High Court of Justice of England and Wales has ruled in favour of 32Red against William Hill for using 32 Vegas and 32 V as they infringe on 32Red’s registered trademarks.

A statement from 32Red read as follows: “The court held that William Hill’s 32Vegas casino signs were sufficiently similar to 32Red’s marks to cause a likelihood of confusion among consumers”. The statement went on the state that the infringement on William Hill’s part “caused detriment to the distinctive character and repute of 32Red’s trademarks”.

The court proceedings started back in August 2009 and Ed Ware, CEO of 32Red, said the following as a result of the ruling:

“We are naturally delighted that the High Court has upheld our claims. This judgment firmly establishes our Intellectual Property Rights and should deter other operators from infringing our trade marks.

As highlighted by the judge, we have an excellent reputation as an online casino operator and a strong brand – these are extremely valuable assets in any marketplace.”

This case is not the end of the matter as 32Red will look to regain the repayment of the legal costs as well as the impact it’s had on their business. The court will rule on this matter too.

Needless to say, 32Red has finally been able to defend their brand successfully and justly. William Hill has since rebranded the Playtech powered casino, which was established in 2006, to 21Nova.